For small business, your website is the most important marketing tool you have. Not only does your homepage need to inform, but it also sets the tone for how you potential customers will feel about you and your company. Janet is a life coach in Newburyport, Mass. She is an amazing person, but her website was dreadful. We needed a photo that brought her magnetic personality, made customers comfortable with her and respect her advice. She brought her smile and I brought my lights.